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GOOD Magazine "Gives a Damn"

GOOD Magazine "Gives a Damn"

GOOD founder Ben Goldhirsh says his magazine is about "providing a platform for the ideas, people, and businesses that are driving change in the world."

October 10, 2007 —

The magazine rack at your local bookstore is crowded with engaging titles about every imaginable subject.  But the thought of another monthly or weekly magazine arriving in the mail, and ending up in a stack along with the other half-read or unread magazines, newspapers and books, might prevent you from signing up for a subscription.

But what if the $20 subscription fee went directly to one of your favorite non-profits?  It's like donating money to a need cause, and getting the magazine as a gift.  The first step in the subscription process is choosing from a list that includes Creative Commons, Teach For America, Unicef and The World Wildlife Fund.  

GOOD magazine includes articles about social activism and other cultural phenomena reflecting the changing environmental, technological and geopolitical realities of our modern world. Slick graphical representations of statistics in the magazine's "Transparency" section is like Adbusters meets The Economist. A recent issue profiled the growing number of "anti-consumers," who publicly committed themselves to a consumption-free lifestyle by signing a compact.

"While so much of today's media is taking up our space, dumbing us down, and impeding our productivity, GOOD exists to add value," writes GOOD Magazine founder Ben Goldhirsh on his company's website. "We sum all this up as the sensibility of giving a damn."

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