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Brighter Planet Credit Card Buys Carbon Offsets

Brighter Planet Credit Card Buys Carbon Offsets

"By paying for projects that reduce greenhouse gases, the credit card educates consumers and allows them to do something more with their rewards than purchasing airline tickets and hotel stays."
- Mindy S. Lubber, Brighter Planet Project Selection Committee

November 30, 2007 —

Bank of America is introducing a credit card that buys carbon offsets every time you use it. Instead of earning rewards points or frequent flier miles, a Brighter Planet Visa card holder earns one EarthSmart point for every dollar charged. For every 1,000 EarthSmart points a customer accumulates, enough offsets will be purchased to take one ton of carbon dioxide out of the air.

Brighter Planet is a Vermont-based company that was founded in 2005 by two students at Middlebury College. Inspired by a course they took in environmental economics, Andy Rossmeissl and Jake Whitcomb began looking for ways to found a business around the ideas they had explored that semester. Two years later, their little company has partnered with one of America's largest banks and is planning to offer a Brighter Planet checking account, although details of that plan aren't yet available. 


Comment on this article:

Brighter Planet Vias Credit Card

Submitted by Gordon J. Dean (not verified) on December 7, 2007 - 06:19.

How do I acquire this card that buys carbon offsets every time I use it? Bank of America is my bank here in Greenfield MA.

G Dean

There's an "apply now" link

Submitted by Zach on December 11, 2007 - 14:32.

There's an "apply now" link on the Brighter Planet homepage. As a BOA customer you should probably be able to look forward to a Brighter Planet ATM/Check Card in the near future as well!

Thanks for featuring

Submitted by Matt (not verified) on December 13, 2007 - 14:03.

Thanks for featuring Brighter Planet! We're pretty excited about how far we've come in such a short time - and keep your eye out for more.

Gordon, you can apply at

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