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June 16, 2008 —
Several months ago, we told you about the controversy surrounding Pepsi's youth marketing efforts in Mexico, where childhood obesity rates have been rising at alarming rates recently. The same trends hold true in many other Latin American countries, and other parts of the world that have only recently become inundated with cheap, high-fat, high-sugar junk foods produced by companies like PepsiCo. Now, it would appear that Coke and Pepsi are ready to enter a mutual disarmament pact of sorts, taking the first steps to put an end toward the marketing of junk food towards kids worldwide.
At the end of May, Coca-Cola Co. and PepsiCo quietly agreed to voluntarily adopt the International Council of Beverages' Guidelines on Marketing to Children. The guidelines—which are an extension of a 2006 agreement to stop marketing in schools and product placement within children's entertainment—suggest an international end to advertising geared towards any audience composed mostly of children, whether it be TV, print, internet, or radio.
In the fast food world, McDonalds has already taken the lead in altering its products and youth marketing efforts to promote a healthier lifestyle to kids, but few of its competitors have followed. It will be interesting to see whether a partnership between the two cola powers has more of an effect on their competitors, and whether it births further efforts to reverse the damage that the junk food industry has done to childhood health in the past.
I really doubt that Coke and
I really doubt that Coke and Pepsi have anything to do with childhood obesity. Food matters a lot more than drinks. Coke and Pepsi are bad to drink, but they are not going to make you extremely obese. Fast food will make you obese.
I'm one of those who have
I'm one of those who have always tried making most of food delivery services. I'm not a potato couch but on weekends when I do not want to miss a game of NBA or Ice Hockey then I have a couple of favorite Seattle food delivery services that I always count on to get me my most liked dishes well packed and tastes great.
It's a good initiative,
It's a good initiative, although is quite late for many generations addicted to these kind of drinks. Still, it's absurd to think that stopping advertising to children will make then stop drinking coke or pep, while adults (or young adults) don't set that example. It's the whole society that needs a change on its food habits.
On the contrary, drinks can
On the contrary, drinks can provide more calories to a daily diet than food. A person who consumes 3-4 cans of soft drink per day is going to add a calorie excess of over 10,000 calories per month. That's potentially an extra 3 pounds of fat added just from that.
The adoption of the
The adoption of the guidelines follows similar principles outlined in the November 2006 Council of Better Business Bureaus’ Children’s Food and Beverage Advertising Initiative. Those guidelines took effect Jan. 1 and were agreed to by a number of major food companies, including Coke and Pepsi, as well as McDonald’s, Cadbury Schweppes, Campbell Soup Co., Kraft Foods, Kellogg, Unilever and others.
The terms require the marketers to tighten controls when marketing to kids under 12, such as not advertising in elementary schools, not engaging in product placement deals in entertainment content and devoting at least 50% of ads to promote healthier dietary choices.
are you kidding me? you
are you kidding me? you don't think drinks contribute to being overweight? try drinking 4-5 cokes a day and see what happens, and that is what a lot of people, especially unmonitored children, are doing. if you don't believe me, just look at the amount of calories and sugar you consume with each coke. its the corn syrup that is used to make these drinks, same stuff used to make all the other cheap crappy junk food that will make you fat
you don't think drinks
you don't think drinks contribute to being overweight? try drinking 4-5 cokes a day and see what happens, and that is what a lot of people, especially links of london charms unmonitored children, are doing. if you don't believe me, just look at the amount of calories and sugar you consume with each coke. its the corn syrup that is used to make these drinks, same stuff used to make all the other cheap crappy junk food that will make you fat
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Did you know that come
Did you know that come countries in the world have banned Coca Cola and Pepsi for good? You can't sell such a product in that country and if you are caught doing that, you risk 2 years in jail for the first time. I don't want to guess on the second time penalty.
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These corporate giants are
These corporate giants are more interested in promoting their products rather than the health of the society. This is actually nice to see that Govt. had taken initiative in this issue and forced them to shut down that particular advertising. blair rewards program
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It's a good initiative,
It's a good initiative, although is quite late for many generations addicted to these kind of drinks. Still, it's absurd to think that stopping advertising to children will make then stop drinking coke or pep, while adults (or young adults) don't set that example. It's the whole society that needs a change on its food habits.
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I really doubt that Coke and
I really doubt that Coke and Pepsi have anything to do with childhood obesity. Food matters a lot more than drinks. Coke and Pepsi are bad to drink, but they are not going to make you extremely obese. Fast food will make you obese.
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It's a good initiative,
It's a good initiative, although is quite late for many generations addicted to these kind of drinks. Still, it's absurd to think that stopping advertising to children will make then stop drinking coke or pep, while adults (or young adults) don't set that example. It's the whole society that needs a change on its food habits.
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In the fast food world,
In the fast food world, McDonalds has already taken the lead in altering its products and youth marketing efforts to promote a healthier lifestyle to kids, but few of its competitors have followed. It will be interesting to see whether a partnership between the two cola powers has more of an effect on their competitors, and whether it births further efforts to reverse the damage that the junk food industry has done to childhood health in the past.
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The Coca-Cola and Pepsi Co,
The Coca-Cola and Pepsi Co, the two largest global beverage companies, have agreed to implement the guidelines in all countries around the world by the end of 2008, The guideline states that not to advertise and campaign carbonated soft drinks to any audience that is comprised predominantly of children under 12. rate it
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In the fast food world,
In the fast food world, McDonalds has already taken the lead in altering its products and youth marketing efforts to promote a healthier lifestyle to kids, but few of its competitors have followed. It will be interesting to see whether a partnership between the two cola powers has more of an effect on their competitors, and whether it births further efforts to reverse the damage that the junk food industry has done to childhood health in the past.
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I really doubt that Coke and
I really doubt that Coke and Pepsi have anything to do with childhood obesity. Food matters a lot more than drinks. Coke and Pepsi are bad to drink, but they are not going to make you extremely obese. Fast food will make you obese.
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Still, it's absurd to think
Still, it's absurd to think that stopping advertising to children will make then stop drinking coke or pep, while adults (or young adults) don't set that example. Directory2009.com
I really doubt that Coke and
I really doubt that Coke and Pepsi have anything to do with childhood obesity. Food matters a lot more than drinks. Coke and Pepsi are bad to drink, but they are not going to make you extremely obese. Fast food will make you obese.
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Pepsi is as good as the
Pepsi is as good as the other brand i think and they are not good for kids!
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Pepsi is as good as the
Pepsi is as good as the other brand i think and they are not good for kids!
I prefer ceramic watches for my kids!
Coke and Pepsi did the right
Coke and Pepsi did the right things i think right?
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Pepsi should have done the
Pepsi should have done the good deed earlier i believe!
Cool watches like the mechanical watch are fine!
Coke is good and Pepsi is
Coke is good and Pepsi is good too i think!
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This is a very good decision
This is a very good decision from the both cola players!
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Well good stuff for both
Well good stuff for both firms, I like that!
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This is good colas and good
This is good colas and good drinks for all!
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