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Kettle Opens Green Plant

Kettle Opens Green Plant

All discarded cooking oil from Kettle's two plants is converted to biodiesel and used in company vehicles like these VW Beatles.

November 1, 2007 —

The new Kettle Foods factory in Beloit, Wisc. has received The U.S. Green Building Council's Gold LEED certification, one of the highest honors a sustainable builder can receive. Kettle says that makes its new building "the greenest food manufacturing plant in the U.S." It may be right.

Eighteen wind turbines atop the factory roof will produce enough energy to make 56,000 bags of potato chips each year. Wash water from the potatoes will be filtered and reused. State of the art, high efficiency equipment will reduce the energy required to run the plant and allow the company to offset 100 percent of it's electricity use.

Such claims are important to the Kettle brand, which has thrived on its image as a natural, progressive, Frito-Lay alternative in the junk food market. The chips are fried in healthier oils, the oils are recycled into biodiesel after production, and Kettle gets to sell its chips in Whole Foods and health food stores. Several organic varieties are also available.

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