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Energy Use

BP Must Pay $500 Million in Fines

BP Must Pay $500 Million in Fines

When BP adopted a sunflower logo and started calling itself "Beyond Petroleum" in 1998, it marked one most laughable corporate re-branding schemes in history. BP has since pledged $8 billion to alternative energy research in the next 10 years, but recent criminal fines totaling nearly $500 million dollars threaten to neutralize any positive publicity the announcement may have generated.

October 26, 2007

Little School House on the Green Prairie

Little School House on the Green Prairie

How many students does it take to change 15,734 incandescent light bulbs (energy wasting) for energy efficient compact fluorescents? Well, either one very dedicated student with a super-articulated wrists or a whole herd of green-minded kids. Actually, it took kids from 26 schools in two southern California counties to do this illuminating feat. They’re still doing it, carrying on a program from the greening of their schools into their homes. The green schools movement is riding a wave from coast to coast this year.

October 25, 2007

Energy Star's Website Offers New Tools for Homeowners

Energy Star's Website Offers New Tools for Homeowners

Energy Star, an EPA project designed to reduce greenhouse gas emissions of consumer electronics, has introduced The Energy Star Home Advisor, a virtual guide to green home improvement. Now consumers can go to the Energy Star website, enter information about their home and where they live, and receive specifically tailored advice on the cheapest, most effective ways that they can save on their energy bill and shrink their carbon footprints.

October 25, 2007

You've Been Greenwashed in the Eco World

You've Been Greenwashed in the Eco World

Picture Henry David Thoreau, writing On Walden Pond, down in the Yucatan Peninsula of Mexico. Emerald palm fronds stirring in immense tracts of subtropical ecology, diamond white beaches limned by tropical sun, a thatch hut woven against rain. Henry is writing contemplatively in his little eco-world that he is visiting. Then, a sound startles him. A diesel generator cranking up to power something very materialistic like air conditioning. His eco-tourist experience just went sour. He has just been “greenwashed.”

October 24, 2007

How Green is Google?

How Green is Google?

Google has developed a reputation for being forward-thinking. Its founders are Burning Man attendees, its motto is "don't be evil," and the atmosphere at its headquarters more closely resembles a college campus than that of a Fortune 500 company. But is Google ahead of the curve on climate change?

October 20, 2007

Buy It

Don't Buy It

  • World's largest oil company--human rights, oil spills and misinformation about climate change
  • Unethical marketing of baby formula in developing nations
  • Altria? Formerly known as Philip Morris
  • Numerous ethical problems with largest maker of household products in U.S.
  • Processed meat sold as 'natural' food. Union-buster.