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Environment

NBC Sweeps To Feature Green Subplots

NBC Sweeps To Feature Green Subplots

NBC has announced it will devote its November sweeps week to environmentally themed programing. Beginning Nov. 4th, shows in NBC's primetime lineup will have inexplicable subplots involving vision quests and replacing light bulbs.

November 1, 2007

New Ad Campaign Says Heroes Drive Hummers

New Ad Campaign Says Heroes Drive Hummers

A new ad campaign will focus on the Hummer's utility in rescue operations, tying an unvirtuous brand to virtuous people like firefighters and relief workers. Shortly after the ads debut, a website soliciting stories and photos of charity and heroism from Hummer owners will launch.

October 31, 2007

FedEx Adds Hybrid Delivery Trucks to its Fleet

FedEx Adds Hybrid Delivery Trucks to its Fleet

FedEx has partnered with Iveco to add 10 hybrid-electric/diesel delivery vehicles to its European fleet. The new addition brings the total number of hybrid FedEx trucks to more than 100 worldwide, and hopefully marks a commitment significantly reducing FedEx's carbon output in the future.

October 31, 2007

Companies As Climate Change Agents Winning On Business Field

Companies As Climate Change Agents Winning On Business Field

Investment research company Innovest just released a report that businesses with a philosophy and practice toward acting on climate change are outperforming their corporate climate-okay rivals. Over the past three years 1500 companies working with sophisticated measures in sustainability and conservation are coming out on top in the enormously competitive business and investment sphere.

October 30, 2007

GM's Fuel Cell or Fuel Sell Car

GM's Fuel Cell or Fuel Sell Car

GM’s new fuel cell car—an incarnation of the Chevrolet Volt—got some Tesla buzz when it was first displayed in Shanghai, China in the spring of this year. GM engineers got out their tinkering tools and put a fuel cell in the car to serve as the generator, swapping out the gasoline or ethanol generator in the January 2007 edition of the car.

October 29, 2007

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  • Numerous ethical problems with largest maker of household products in U.S.
  • Maker of violent anti-social video games
  • Unethical marketing of baby formula in developing nations
  • Racial profiling and discrimination
  • World's largest oil company--human rights, oil spills and misinformation about climate change